NEW YORK CITY, New York — The Bahamas Ministry of Tourism is looking to ‘get on base’ with the New York Yankees, seeking a partnership with the popular Major League Baseball (MLB) team.
The two sides recently began exploratory discussions on cobranding efforts that would expose millions of baseball fans to The Islands of The Bahamas brand. Director of Sports Tourism Greg Rolle led a team of sports representatives to New York to meet with New York Yankee executives Tuesday evening.
“New York is one of our major target markets and if we can establish a relationship with the Yankees that will help us penetrate the market, it could result in a boost in our visitor numbers,” Rolle said.
The Bahamas delegation also consisted of Minister of Youth, Sports, and Culture Danny Johnson, Ministry of Tourism Sports Marketing Executive Jeff Rodgers, and Senator Greg Burrows.
According to Minister Johnson, a partnership with the Yankees would be The Islands of The Bahamas on a different playing field from competitors.
“The New York Yankees has 3.4 million people attending their games per year, and have about 25 million people in the tri-state area who are fans of the franchise. Putting the brand of The Bahamas along with the Yankees brand would give us a world class platform to attract more visitors,” Johnson said.